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London’s Victoria and Albert Museum (V&A) launched a WeChat account, 10 June. In its debut post, the world’s largest museum of decorative arts and design introduced itself by listing previous firsts, which include being the first museum to open a public restaurant and the first museum to use gas lighting. The latest initiative follows a decade of China collaborations including a 2010 M.o.U. with the Capital Museum and the Palace Museum and exhibitions at Shanghai Museum, the Hong Kong Heritage Museum and the UABB Shenzhen Biennale.

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