• From Nashville to Singapore, How Global Destinations Are Celebrating CNY 2020

    Jing Travel’s weekly guide to stories providing insight into Chinese cultural travel. Read More
  • The Value of Going Local for Smaller Museums

    How can cultural institutions in mid-size US cities engage Chinese visitors? St. Louis' Kemper Art Museum has a plan. Read More
  • The Jing Travel WeChat Index: December 2019

    The Jing Travel WeChat Index is a monthly roundup of how western museums and cultural institutions are performing on China’s foremost social media platform. Read More
  • Explainer: Subscription Account Vs. Service Accounts

    WeChat is a key tool for cultural sites to communicate with potential Chinese visitors. Here, we breakdown the two types of official accounts. Read More
  • Paris Airport Creating Fond Farewells with Chinese Tech

    Having adopted Chinese payment systems in 2017, Paris’ Charles de Gaulle has created a playful WeChat Mini Program with duty free specials for travelers. Read More
  • Northern Lights and Festive Zoos, How America’s DMOs Sell Winter to China

    Last year, Ctrip reported a 400 percent increase in itinerates including winter activities. American DMOs are striving to capitalize on the trend. Read More
  • Singapore Mini Program Fuses Leisure and Business Travel

    Singapore saw a 7.8 percent increase in Chinese visitors this year. Its latest Mini Program taps into the intersection of business and leisure travel. Read More
  • High in Altitude, Low on Authenticity — National Gallery’s Shenzhen Pop-Up

    London's National Gallery continues its push to engage China's cultural sphere with an exhibition atop the city's tallest skyscraper. Read More
  • Kazakhstan Pitching China with KOL Campaigns

    The majority of the 120 million outbound Chinese tourists visit nearby Asian countries. Kazakhstan hopes to convince them to redirect attention northward. Read More
  • Chinese Tourists ‘Get Local’ with Auckland WeChat Mini Program 

    The number of tourists from China has increased at an average of 18 percent year-on-year from 2012. Auckland's latest effort is to digitize and localize engagement. Read More