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With a complete smartphone app redesign, the Rijksmuseum in Amsterdam is now even more accessible to Chinese visitors. 

In addition to providing Chinese-language multimedia tours, the app redesign allows users to browse and save 340,000+ artworks in Rijksstudio. Available on the App Store and Google Play, the app allows museum-goers to create a tailored exhibition itinerary. With the simple press of a button, the institution’s interactive floor plan and navigation system guides guests to handpicked masterpieces as well as to gift shops and cafés.

To sweeten the deal, shoppers get a 10% discount at the Rijksmuseum Shop when they present the app at checkout.

For details, visit rijksmuseum.nl/cn/general-information-chinese.

Since the early 2010s, the Rijksmuseum has continually strengthened its online presence and availability to visitors. The Amsterdam institution launched its app to coincide with the €375 million renovation of the museum in 2013 and has been delivering artwork to the fingertips of visitors ever since.

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