Search Results: kols
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PromPeru Shows KOLs and Videos Win Chinese FITs (and Awards)
Peru won gold at the Chinese Tourist Welcome Awards. The success shows the value KOL creative content and working with China digital marketing experts. Read More -
San Francisco Shows Mafengwo and KOLs are Key for DMOs
By partnering with leading city attractions, SF Travel's fun and authentic short-videos were watched 2 million times on Mafengwo. Read More -
AI and Livestreaming Drove a ‘6.18 Shopping Festival’ Sales Surge
The first post-COVID "6.18 Shopping Festival" has sparked enthusiasm among Chinese consumers and merchants alike. Read More -
China’s “Black Mirror” GPT Clones Raise Global Concerns
While the GPT Clone Program is a significant advancement in AI technology, its potential global expansion could have unsettling consequences. Read More -
The NBA’s New Digital Path to Winning Over Young Chinese Fans
NFTs that can only be acquired through user interactions will encourage more Alipay users to explore the platform’s interest-based features. Read More -
V&A Museum Lines Up China Tour For Its Bags: Inside Out Exhibition
Besides bolstering the museum's presence in China, the traveling exhibition taps the country's cultural appetite and luxury market. Read More -
The Israel Government Tourism Board’s Offline Activation That Offers Chinese Travelers “A Bite Of Israel”
The DMO's “Experience Now, Travel Later” campaign invites prospective travelers to interact with China's Jewish heritage. Read More -
Macau Is Open To Mainlanders. Its Newest Marketing Tool? Ctrip
The destination has launched itself on China's biggest online travel platform, offering users a one-stop shop for their travel needs. Read More -
Here’s How Users Engaged With Social Media (And Social Audio) In 2021
Pew's latest social media report offers pointers for museums looking to connect with young, socially engaged audiences. Read More -
Why China’s Hanfu Trend Won’t Cool Down
Young Chinese have elevated traditional Hanfu dress from a niche hobby to a consumer market of 400 million people. Read More