Search Results: China digital marketing
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China’s “National Spirit” Moutai Embraces the Metaverse
Moutai’s metaverse was created by a company the brand co-founded with NetEase Haowu, the e-commerce company owned by NetEase. Read More -
China’s Key Web3 Developments In 2022
The People's Republic of China occupies an increasingly important space in the global Web3 landscape. Read More -
China’s Film Industry Cozies Up To the Metaverse
Attendees from China's film and tech sectors recently met to discuss how the metaverse can play a bigger role in Chinese filmmaking. Read More -
Metaverse Potential Is Only Getting Bigger. So What’s Next For Web3 In China?
With investment in the metaverse already surpassing $120 billion this year, the Chinaverse is on its way to meteoric success. Read More -
Baidu Unveils Its Virtual Environment Amid China’s Metaverse Boom
XiRang is still a work-in-progress, but serves as a proof-of-concept for how Baidu is approaching the metaverse. Read More -
What Are New Considerations For A New Era Of Digital Engagement?
Art Gallery of Ontario's recent panel tackled how cultural institutions should approach post-lockdown audience outreach. Read More -
How Chaumet Set the Bar for Luxury Legacy Exhibitions in China
Chaumet's Tiara Dream exhibition in Beijing demonstrated a nimble online-offline strategy to build relationships with local consumers. Read More -
Will ByteDance’s Mangosteen Travel Disrupt China’s OTA landscape?
The Mini-Program — an attempt at a closed e-commerce loop — honed in on the potential of short-video content to shape consumer behavior. Read More -
Chinese Travel Marketing Can’t Do Without Short-Video Strategies
Dragon Trail Interactive's latest webinar offered pointers on how to optimize short-video campaigns to reach Chinese travelers. Read More -
WeTransfer Broadens Its Digital Patronage With Marina Abramović
The upcoming digital iteration of "The Abramović Method" follows WeTransfer's partnerships with the likes of Björk and Solange Knowles. Read More