Each week we spotlight the news shedding light on the world of Chinese cultural travel.
Dragon Trail Interactive held a webinar on Feb. 5 outlining best practices for DMOs to navigate the coronavirus situation. The priority for destinations and cultural institutions should be to demonstrate support and sensitivity. The China-focused digital marketing agency recommends suspending marketing campaigns, offering regular updates and practical travel information, and refunding travelers and tour operators. With millions in China working-remotely, connecting through apps such as WeChat Work and DingTalk is advised to maintain business relationships. The platforms support live training and education sessions. Users can ask and respond to questions and organizers can to collect information on users. While the forecast remains uncertain, Dragon Trail offered the post-SARS bounce in 2004 as evidence of the potential strength of late 2020 outbound travel.
The Chamber Music Society of Lincoln Center (CMS) is partnering with Tencent to make performances and education events available online. From Mozart piano concertos to Vivaldi string quartets, audiences in China can access dozens of CMS performances on Tencent’s video platform. The popularity of Western classical music in China prompted international orchestras to begin touring the country in the 1990s and, to date, CMS has connected with Chinese audiences by airing broadcasts of its syndicated radio series and making stops on its annual Asia tour. CMS’ latest move updates this connection for an audience that regularly streams content on smartphones. Early indications have been positive with many videos uploaded by the Lincoln Center institution receiving more than 10,000 views.
First launched in 2012, the House of Fine Art (HOFA Gallery) will open a new 4,000 sq. ft space in London’s upscale Mayfair district, March 18. The inaugural exhibition will feature paintings by Chinese contemporary artist, Zhuang Hong Yi, known for brightly-coloured, heavily-layered flower paintings. Its galleries in London, Los Angeles, and Mykonos represent a diverse range of talents and have previously presented Asian artists including Ilhwa Kim and Wang Ziling. Zhuang’s latest exhibition comes at a time of increasing prominence for a wave of contemporary Chinese artists.