Western Museums and Cultural Institutions
The London art and design museum received more than 4,000 views for a post examining its ongoing Blanc de Chine exhibition. The iconic style of white porcelain originated with ceramicists in Dehua, Fujian province, during the 17th century and the current exhibition aims to create connections between past and present porcelain art, as well as Chinese and non-Chinese ceramic traditions. For global museums and cultural institutions, the post is a reminder of how China-related content can be used to engage Chinese readership.
Conventional wisdom might suggest a museum with an unrivalled collection and world leading attendance figures (10.2 million visitors in 2018) need not exert itself on Chinese social media, but the Louvre enjoyed the best month of its summer in September. Each of its three posts focus upon a historical figure connected to the Louvre; Tintoretto, King Francis I, and Louis XIV. Posts do not overload the reader with information and break up the text with images of paintings from the Louvre.
Chinese Museums and Cultural Institutions
UCCA Center for Contemporary Art
After the success of hosting China’s most extensive Pablo Picasso exhibition to date, Beijing’s UCCA enters the Fall with a slightly different proposition; American artist Matthew Barney. Redoubt is the versatile artist’s first solo exhibition in China and features work created between 2016 and 2019 including a two-hour film, five large-scale sculptures, and more than 50 engravings. The exhibition promises to be well-received with Beijing’s young culturally engaged crowd (as suggested by the 17,000 reads the WeChat post detailing the exhibition received).
Beijing’s Palace Museum has been gearing up for Golden Week, which celebrates the founding of People’s Republic of China on October 1, since mid-September. The Chinese capital was awash with patriotic enthusiasm over the holiday and this sentiment was reflected across WeChat. The museum tapped into this atmosphere by launching an online campaign exploring works of art that celebrate China’s natural scenery. It also invited readers to share descriptions and stories of their hometown in the comment section.
Data collection and analysis by Richard Whiddington and Wenzhuo Wu