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Florida DMO Deepens Digital Strategy with Chinese Website
A well-designed China-friendly website should be the first step for DMOs and cultural attractions hoping to boost Chinese visitation. Read More -
Milan Partners with WeChat to Connect with Chinese Travelers
With 80 percent of China's millennials engaging with DMO WeChat accounts while on vacation, YesMilano's account will enhance Chinese experiences. Read More -
Merlin Entertainments WeChat Mini Programs Show Bold Digital Focus
For museums and cultural institutions with WeChat accounts, Mini Programs help overcome the language barrier and make payments convenient for Chinese visitors. Read More -
NGV’s KAWS Exhibit Draws Chinese Visitors and WeChat Traction
The Melbourne institution is building strong connections with Chinese audiences, as demonstrated by its smart WeChat strategy. Read More -
Barcelona’s Gaudí Icons Reach Chinese Visitors Via WeChat
China is Spain's second largest source of tourists — after America — and many of its cultural institutions are getting increasingly China-smart. Read More -
Want Greater WeChat Engagement? Comments Are Gold
Museums can boost engagement and grow their Chinese audience through the WeChat comments section, here's how. Read More -
Berlin & Beyond, German Cultural Hubs Lure China’s Travelers
Berlin benefited from the EU-China Tourism Year 2018, but equally important are the China-friendly experiences offered by a wide range of German cultural institutions. Read More -
Travel Hacks: Hong Kong Unrest, Xu Bing, WeChat’s Latest Tool and More Chinese Travel Trends
Jing Travel’s weekly guide to stories providing insight into Chinese travel trends. Read More -
Travel Hacks: Sicily and Ctrip Strike Partnership, Vlogging Boosts Cultural Engagement and more Chinese Travel Trends
Here’s Jing Travel’s weekly guide to stories providing insight into Chinese travel trends, including Sicily’s new partnership with Ctrip and much more Read More -
Can Portugal Attract 1 Million Chinese Tourists Per Year?
Portugal attracted 13 million tourists in 2018 and made $41.1 billion in the process. Now, Europe's western most country has its sights set on China. Read More