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Live streaming is the latest trend for tourism marketing in China. Here is what you need to know about the medium and how you could take advantage of it. Read More

With 40 percent of China's online travel market, the need to establish a presence on Ctrip is stronger than ever. Read More

Building off a favorable visa policy and affordable flights, Tourism Malaysia is harnessing Mafengwo and Chinese payment platforms to boost numbers. Read More

By partnering with leading city attractions, SF Travel's fun and authentic short-videos were watched 2 million times on Mafengwo. Read More

In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More

Las Vegas Conventions & Visitors Authority (LVCVA) has improved its China engagement by creating content for Chinese video platforms. Read More

The Setouchi Triennale 2019, which takes place in the Seto Inland Sea, is attracting large numbers of Chinese tourists searching for cultural experiences. Read More

On March 19, the Catalan Tourist Board and La Roca Village co-announced the launch of a Mandarin-language app to guide Chinese tourists through Barcelona. Read More

While it hasn't attracted large numbers of Chinese tourists, South America is a growing market that has seen Chinese arrivals surge recently. Read More

QR codes can be a useful tool for destination marketing to the Chinese tourism market. Here are four ways QR codes can be used. Read More