mafengwo

In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More

Las Vegas Conventions & Visitors Authority (LVCVA) has improved its China engagement by creating content for Chinese video platforms. Read More

The Setouchi Triennale 2019, which takes place in the Seto Inland Sea, is attracting large numbers of Chinese tourists searching for cultural experiences. Read More

On March 19, the Catalan Tourist Board and La Roca Village co-announced the launch of a Mandarin-language app to guide Chinese tourists through Barcelona. Read More

While it hasn't attracted large numbers of Chinese tourists, South America is a growing market that has seen Chinese arrivals surge recently. Read More

QR codes can be a useful tool for destination marketing to the Chinese tourism market. Here are four ways QR codes can be used. Read More

The most popular Italian destinations for travel shopping are seeing fewer Chinese shoppers, but that doesn't mean the tourists aren't there. Read More

Here’s Jing Travel’s weekly guide to stories that give insight into Chinese travel trends and how they affect the industry’s main players. Early tourism trend reports are beginning to come in for this year’s Lunar New Year holiday, a travel period that saw an estimated 7 million Chinese outbound travelers descend upon international destinations around ... Read More

Mafengwo recruited popular boy band ONER to share experiences about travel in New Zealand to help the online travel agency attract younger users. Read More

The Shilla Duty Free has launched its Lunar New Year marketing campaign with a live-streaming event that attracted millions of views. Read More