dubai

The tallest building in the world, Dubai’s Burj Khalifa, has launched a WeChat Mini Program to facilitate the ease of travel for Chinese visitors. Read More

As more Chinese tourists head to the Middle East, the UAE and travel industry players like Burj Al Arab Jumeirah are offering Chinese New Year specials. Read More

Here are the top 10 most-viewed articles by national, regional or municipal tourism boards published on WeChat this year. Read More

The Palazzo Versace Hotel in Dubai launched a digital strategy to attract affluent Chinese travelers and has seen 300% growth so far this year. Read More

Dubai Duty Free and China's UnionPay are cooperating to host a Mid-Autumn Festival campaign with discounts for duty-free shoppers. Read More

The UAE's tourism pitch to Chinese luxury travelers is largely the same pitch it makes to Western tourists, albeit with a much broader outreach effort. Read More

Vancouver is jioning the likes of Dubai, Sydney, London, and Washington D.C. in releases its very own WeChat-based travel guide in partnership with Tencent. Read More

China's "One Belt, One Road" initiative makes the Middle East more important to China than ever before, and Chinese luxury travelers are also increasingly lured to the region. Read More

Dubai seems to be testing the waters in regards to marketing in China by partnering with as many major tech companies at once. Dubai Tourism will soon expand its partnerships with Huawei, Fliggy (owned by Alibaba), and Tencent to capitalize on growing Chinese travel. Read More

Beijing's long-term strategic goals necessitate, secure and stable access to fossil fuels. To maintain key relationships in the region, China is turning to a more a robust military presences and tourism. Read More