Tag
Dragon Trail Interactive
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The New MoMA WeChat Strategy
MoMA reopened to the public on October 20, led by curator videos and deep dive posts its WeChat strategy is also undergoing a revolution. Read More -
South Carolina Connects with FIT Chinese Travelers
The Palmetto State has grown its inbound tourism numbers for six consecutive years and is increasingly looking to the Chinese market. Read More -
PromPeru Shows KOLs and Videos Win Chinese FITs (and Awards)
Peru won gold at the Chinese Tourist Welcome Awards. The success shows the value KOL creative content and working with China digital marketing experts. Read More -
Beyond Trade — the Factors Pushing Chinese Tourists to Europe
America's $250 billion tourism industry is being hampered by an increasingly stringent visa policy and the deprecation of the yuan against the dollar. Read More -
Brand USA Hopes Mandopop Star Will Lure Tourists
The organisation responsible for marketing the U.S. as a tourism destination worldwide has hired Jane Zhang as the face of its biggest ever Weibo campaign. Read More -
Jing Travel x Dragon Trail Webinar: H1 2019 Chinese Travel & Digital Trends
This month, Dragon Trail Interactive is partnering with Jing Travel to present the biggest developments in Chinese outbound tourism, digital trends, and WeChat travel marketing since the start of 2019. […] Read More