Tag
douyin
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Why Cultural Content is Key to the Future of Short Form Engagement
On China's short video platforms, cultural content comes into focus and paves the way for ongoing engagement. Read More -
How Short-Video Platforms Are Shaping Gen Z Consumer Behaviors
Just as consumers have guaranteed the success of Douyin and TikTok, short-video apps have come to shape the tastes and habits of its audience. Read More -
Decoded: China’s Livestreaming Platforms | Part One
Who are the major players in China’s live streaming landscape and why are they focused on cultural collaborations? Read More -
TikTok Battle Puts Culture In The Crunch
Trump has threatened to ban Gen Z’s favorite platform. Cultural institutions may lose a successful channel for reaching young users. Read More -
Can ByteDance’s Cultural Focus Push Museums Onto TikTok?
In China, the tech giant has incentivized cultural institutions to join short-video platform Douyin. Now, it's funding an international effort on TikTok. Read More -
Chinese Cultural Consumer Habits Have Changed — Now What?
The expectations of Chinese audiences have shifted. How should attractions and DMOs respond and plan? A report by Morning Consult offers answers. Read More -
VR Travel, Pre-Sale Deals, and Hotel Robots — Post-COVID Trends
As China cautiously emerges from lockdown, new priorities for travelers are forcing domestic tourism companies to adapt, international players should take note. Read More -
Special Report: Chinese Museum Digital Strategies During Coronavirus
This report presents strategies for cultural institutions navigating coronavirus through key data points, notable case studies, and expert insights from China. Read More -
Mister Rogers Vibes And Chinese Folk Stars: TikTok And Douyin Success Stories
Short-video apps may seem the domain of teens, but Tourism Vancouver and Carnegie Museum of Natural History are proving otherwise. Read More -
Riding The TikTok Wave: How 15 Minutes Can Grow Your Audience
TikTok and Douyin are powerful tools to express brand personality and reach an often-disengaged demographic — young audiences. Read More