Tag
China digital marketing
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From Tour Bus to Boutique, Swiss Tourism is Shifting Focus
Switzerland wants Chinese tourists who travel slower and stay longer, "You have to dive into the niche," says Simon Bosshart, China Director, in interview. Read More -
Chinese Tourists ‘Get Local’ with Auckland WeChat Mini Program
The number of tourists from China has increased at an average of 18 percent year-on-year from 2012. Auckland's latest effort is to digitize and localize engagement. Read More -
Want Greater WeChat Engagement? Comments Are Gold
Museums can boost engagement and grow their Chinese audience through the WeChat comments section, here's how. Read More -
How Chinese Millennials Use Weibo for Trip Planning
Weibo’s live-streaming and community building make it key for trip planning. Learn how Chinese millennials use Weibo and how destinations should respond. Read More
