Reports

    Where Next?    

What’s Influencing Chinese Millennial Travelers

Chinese millennial travelers are fuelling the growth of global tourism as they seek new and fresh experiences. But what influences where they want to go? And how do they plan their next adventure? In partnership with Jing Travel, Carat, AMNET and SHDX have worked together to take a deeper look at the journey taken by this growing group of affluent and informed consumers.

    The Terrorism Impact on Chinese Tourism   

Tackling Chinese Tourism Growth Amid Global Security Concerns

Terrorism has been constant disruption in the flow of tourists and tourist dollars for decades. Terrorist attacks in Western Europe, particularly France and the United Kingdom, illustrated the sensitivity of Chinese tourist demand and its relationship with the level of safety in these destinations. This report is designed to help readers understand how terrorism can impact Chinese outbound tourism.