Reports

How to Grow Your Audience in a Crisis: Lessons from Chinese Cultural Institutions

This report presents strategies for cultural institutions navigating coronavirus by offering key data points, notable case studies, and expert insights from China. Read More

Where Next? What’s Influencing Chinese Millennial Travelers

Chinese millennial travelers are fuelling the growth of global tourism. But what influences where they want to go? And how do they plan their next adventure? Learn more inside! Read More

The Terrorism Impact on Chinese Tourism

This report is designed to help readers interested in nature of Chinese tourism or interested in the industry understand how terrorism can impact Chinese outbound tourism. Read More