The iconic Playboy Club, a sister brand to Playboy Enterprises, recently launched on WeChat and Weibo — premier Chinese social media platforms — in an effort to introduce and promote their New York City club to Chinese diners. The channels will funnel restaurant news, messaging, and discounts, as well as aid in the Playboy Club’s initiative to reach new audiences and demographics as the brand relaunches itself with an updated image and new locations. To check out the hotspot, go to playboyclubnyc.com.

playboy weibo

The Playboy Club looks to attract more Chinese tourists in New York. Courtesy Photo

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