• Merlin Entertainments WeChat Mini Programs Show Bold Digital Focus

    For museums and cultural institutions with WeChat accounts, Mini Programs help overcome the language barrier and make payments convenient for Chinese visitors. Read More
  • California DMOs Campaign for Chinese FIT Travel

    Chinese FIT tourists visit an average of 2.5 cities on their U.S. travels, a tendency that encouraged San Francisco Travel and San Diego Tourism to collaborate. Read More
  • South Carolina Connects with FIT Chinese Travelers

    The Palmetto State has grown its inbound tourism numbers for six consecutive years and is increasingly looking to the Chinese market. Read More
  • How the New HOW Art Museum is Beating All Expectations with a New Museum Model

    The museum is the vision of real estate entrepreneur Zheng Hao and is quickly becoming one of Shanghai's most exciting spaces for international artists. Read More
  • V&A to Host Guo Pei’s First UK Show

    The Chinese couturier's show has been promoted on the museum's Weibo account, a move aimed at connecting with Chinese both traveling and at home. Read More
  • Golden Week Data Shows Importance of Alipay for DMOs

    Alipay’s Golden Week campaign saw the technology giant court DMOs, retailers, and cultural hubs. Read More
  • The Jing Travel WeChat Index: September 2019

    Our monthly assessment of how western museums and cultural institutions are performing on WeChat. Read More
  • Queensland DMO Partners with Alipay for October Holiday

    Nearly half a million Chinese travelled to Queensland in 2018. The state's DMO connected with the digital payment giant to draw tourists for Golden Week. Read More
  • The Met Goes Fox Hunting in China

    The New York museum has teamed up with popular Chinese website Zhihu, China's Quora, to launch a range of collaborative products. Read More
  • Three L.A. Attractions Harnessing the Power of Golden Week

    Creating special promotions for key dates in the Chinese calendar is a great way to show cultural engagement with the world's largest travel market. Read More