Search Results: wechat go
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New Year Goals: U.S. DMOs Share Plans
The U.S. saw a 6.5 percent dip in Chinese tourists across 2019. DMOs are focused on changing fortunes. We asked four insiders to share thoughts on 2020. Read More -
The Value Of Going Local For Smaller Museums
How can cultural institutions in mid-size US cities engage Chinese visitors? St. Louis' Kemper Art Museum has a plan. Read More -
Chinese Tourists ‘Get Local’ with Auckland WeChat Mini Program
The number of tourists from China has increased at an average of 18 percent year-on-year from 2012. Auckland's latest effort is to digitize and localize engagement. Read More -
Tencent’s Global Tourism Push Continues with WeChat Alliance
WeChat is creating a network for DMOs to better connect and communicate with outbound Chinese cultural tourists. Read More -
Pop Smart — Chicago, Warhol, And China
For the largest Andy Warhol retrospective in 30 years, the Chicago museum is using a KOL, social media, and gift shop goodies to draw Chinese tourists. Read More -
The New MoMA WeChat Strategy
MoMA reopened to the public on October 20, led by curator videos and deep dive posts its WeChat strategy is also undergoing a revolution. Read More -
Milan Partners with WeChat to Connect with Chinese Travelers
With 80 percent of China's millennials engaging with DMO WeChat accounts while on vacation, YesMilano's account will enhance Chinese experiences. Read More -
Merlin Entertainments WeChat Mini Programs Show Bold Digital Focus
For museums and cultural institutions with WeChat accounts, Mini Programs help overcome the language barrier and make payments convenient for Chinese visitors. Read More -
Three L.A. Attractions Harnessing the Power of Golden Week
Creating special promotions for key dates in the Chinese calendar is a great way to show cultural engagement with the world's largest travel market. Read More -
Hawaiian Cultural Institutions Go China-Smart to Counter Trade War
Having become the island's highest spenders in recent years, museums and attractions in Hawaii are rethinking their approach to Chinese travelers. Read More