• Why DMOs Must Look Beyond Celebrity Endorsements

    In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More
  • MoMA and K11 Join Forces for Hong Kong Store

    The Design Store's latest opening at K11 MUSEA will be its largest Asian store to date and signals a turn towards the Chinese market. Read More
  • How Livestreaming for Local Museums is the Next Big Thing

    Connecting with culturally engaged Chinese audiences is increasingly key for Western museums, but with resources limited for so many cultural institutions, livestreaming could prove an affordable and effective method. Read More
  • Travel Hacks: Forbidden City Revamp, China Airlines’ Quirky Ad and More Chinese Travel Stories

    Here’s Jing Travel’s weekly guide to stories that give insight into Chinese travel trends and how they affect the industry’s main players. Read More
  • Sydney Botanic Garden Launches China-Friendly App & Tour

    Royal Botanic Garden Sydney has installed 40 ‘smart-nodes’ throughout the 30 hectare space providing visitors with access to high-speed Wi-Fi. Read More
  • Travel Hacks: Airbnb’s Summer Campaign, Liangzhu Joins UNESCO and More Chinese Travel Trends

    Here’s Jing Travel’s weekly guide to stories that give insight into Chinese travel trends and how they affect the industry’s main players. Read More
  • Can Cannes Bring Glamour to Hong Kong’s Art Mall?

    K11 MUSEA will host The Festival de Cannes Film Week from 12 to 17 November. The event marks the Asian debut for the world famous film festival. Read More
  • Sydney Art Gallery Expanding Chinese Services

    The Art Gallery of New South Wales provides a range of information to visitors in Chinese and supports these efforts with audio in Mandarin. Read More
  • Rijksmuseum App Redesign Enhances Chinese Experience

    The Rijksmuseum's smart digital strategy has led to the redesign of the museum's app. The Amsterdam attraction is now even more accessible to Chinese visitors.  Read More
  • How Oreo & the Palace Museum Won Hearts in China

    Oreo gained 260,000 additional followers on its flagship Tmall store following its Forbidden City collaboration. Read More