Search Results: wechat go
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How Travel Brands Utilize WeChat Now and in Future
Leveraging WeChat marketing to reach Chinese travel consumers For global travel and retail brands with the ambition to expand in China, recognizing WeChat as a major channel to tell a […] Read More -
What Would A WeChat Ban Mean To U.S. Museums?
American cultural attractions launched WeChat Official Accounts to serve the in boom Chinese visitation. A ban would force a serious rethink. Read More -
Top 5 WeChat Mini Program Functions
With 400 million daily active users, Tencent's 'applets' are an essential tool for China-facing companies. We highlight key functions from Starbucks' social gifting to Legoland's maps. Read More -
Decoded: How To Build A WeChat Mini Program
Our conversation with the agency that created Mini Programs for MoMA and Guggenheim breaks down the process from registration to execution. Read More -
Brand Impressions: Van Gogh Museum Partnership Signals China Push
The Van Gogh Museum has switched its China-licencing partner, expect a ramp up in branding initiatives beckons. Read More -
Decoded: WeChat Mini Programs For Cultural Destinations | Part Two
Mini Programs are an economic and time efficient solution that provide Chinese audiences with a range of vital functions. Read More -
Decoded: WeChat Mini Programs For Cultural Destinations | Part One
The number of Mini Programs has tripled since 2018 making them a vital tool for connecting with China— but what, exactly, are they? Read More -
Decoded: WeChat Official Accounts For Cultural Destinations
Understanding WeChat Official Accounts is a key first step towards improving marketing, broadcasting, and revenue potential with Chinese audiences. Read More -
The Thinking (And Staff) Behind Art Institute of Chicago’s China Strategy
Art Institute of Chicago's Tourism Marketing Manager, Julie White, talks with Jing Travel about engaging Chinese visitors, launching on China's Instagram, and 2020 plans. Read More -
The Art Institute Of Chicago’s China-Ready Push
AIC already boasts a world-class collection of Chinese antiquities, but it's using a variety of modern engagements to attract Chinese visitors. Read More