Search Results: palace museum
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Museums Exhibit Stepped-Up Licensing Plans
Museums are exhibiting increased interest in licensing as a means for driving revenue at a time when other funding sources are under pressure. Read More -
Museums and Mobile Gaming: The Next Digital Frontier
As museums face the ramifications of the global pandemic, mobile games offer an opportunity for innovative digitization. Read More -
How Chinese Museums Create Identity through Cultural Products
How can museums create thoughtful products with cultural value? Hylink’s Wang Xuesong offers thoughts on China’s latest IP trend. Read More -
How Chinese Museums Are Reaching Younger Audiences
Museum attendance in China has soared over the past decade, but the question remains: how can they keep younger audiences engaged? Read More -
Relic to Replica: Can Blind Boxes Connect Chinese Museums with Millennials?
Selling collectible figurines in opaque boxes has become a multibillion dollar industry in China. It's a trend museums are leaning into. Read More -
Money Streams: British Museum And Fliggy’s Latest Partnership
Fliggy hosted 30,000 travel live streams in 2019. Now, it's expanding global presence by taking users inside Europe's most famous attractions. Read More -
Hermitage Museum Launches on Tmall
The St. Petersburg attraction hopes to compensate for revenue lost during coronavirus by selling cultural products on China's e-commerce giant. Read More -
Virtual Tours And Gamification: China’s Museums Pivot Content For Coronavirus
With public gatherings restricted, cultural institutions are taking a dynamic tech-centric approach to reach a housebound citizenry. Read More -
The British Museum Drops On Chinese E-com — Again
The world's oldest public museum made $51 million by selling licensed products in China last year. The launch of a Taobao platform will increase reach and searchability. Read More -
The Victoria & Albert Museum Goes WeChat
On June 10, London’s Victoria and Albert Museum (V&A) launched a WeChat account, listing its previous initiatives with Chinese Museums. Read More