• The Jing Travel WeChat Index: June 2020

    The Jing Travel WeChat Index is a monthly roundup of how Chinese museums and western cultural institutions are performing on China’s top social platform. Read More
  • Chinese Travelers Will Be Ready, Will You?

    As China rebounds fastest from COVID-19, what lessons can be drawn from its domestic travel trends? Read our takeaways from Mailman X's travel report. Read More
  • Passion First, Destination Second — the European Travel Commission’s China Plan

    The European Travel Commission has helped grow and diversify Europe's appeal in China. At this pivotal moment, its Executive Director, Eduardo Santander, discusses the future of Chinese travel in Europe. Read More
  • Can ByteDance’s Cultural Focus Push Museums onto TikTok?

    In China, the tech giant has incentivized cultural institutions to join short-video platform Douyin. Now, it's funding an international effort on TikTok. Read More
  • Guide to Live Streaming for Chinese Tourism Marketing

    Live streaming is the latest trend for tourism marketing in China. Here is what you need to know about the medium and how you could take advantage of it. Read More
  • Can Tencent Revive Chinese Tourism in Italy?

    Italy was China's top European destination in 2019. To rebound, the government's tourist board is tapping independent Chinese travelers with a Mini Program. Read More
  • Money Streams: British Museum and Fliggy’s Latest Partnership

    Jiayi Li  |  
    Fliggy hosted 30,000 travel live streams in 2019. Now, it's expanding global presence by taking users inside Europe's most famous attractions. Read More
  • Backyard Inspiration: The New Role for DMOs

    With travel stakeholders cash-strapped and facing a litany of new decisions, destination marketing organizations are proving more valuable than ever within local communities. Read More
  • Jing Travel Virtual Events Spotlight | June 30

    Each week, Jing Travel’s editors outline a series of virtual events that touch upon the worlds of art, culture, and travel. Read More
  • French Culture Reaching New Audiences on Tencent Art

    Jiayi Li  |  
    Working with an effective local distribution partner, Tencent Art, this virtual celebration brings the best of French artistic creation to Chinese audiences. Read More