• Golden Week Data Shows Importance of Alipay for DMOs

    Alipay’s Golden Week campaign saw the technology giant court DMOs, retailers, and cultural hubs. Read More
  • The Jing Travel WeChat Index: September 2019

    Our monthly assessment of how western museums and cultural institutions are performing on WeChat. Read More
  • Queensland DMO Partners with Alipay for October Holiday

    Nearly half a million Chinese travelled to Queensland in 2018. The state's DMO connected with the digital payment giant to draw tourists for Golden Week. Read More
  • The Met Goes Fox Hunting in China

    The New York museum has teamed up with popular Chinese website Zhihu, China's Quora, to launch a range of collaborative products. Read More
  • Three L.A. Attractions Harnessing the Power of Golden Week

    Creating special promotions for key dates in the Chinese calendar is a great way to show cultural engagement with the world's largest travel market. Read More
  • Beijing Daxing: Public Art in the World’s Biggest Airport

    The Central Academy of Fine Arts was tasked with installing art throughout the capital's second airport — it has not disappointed. Read More
  • Hawaiian Cultural Institutions Go China-Smart to Counter Trade War

    Having become the island's highest spenders in recent years, museums and attractions in Hawaii are rethinking their approach to Chinese travelers. Read More
  • PromPeru Shows KOLs and Videos Win Chinese FITs (and Awards)

    Peru won gold at the Chinese Tourist Welcome Awards. The success shows the value KOL creative content and working with China digital marketing experts. Read More
  • Think the Chinese Tour Group is Dead? Ctrip Data Says Otherwise

    Chinese tours made up 70 percent of Ctrip's European bookings H1 2019. These smaller and more culture-focused tours remain important for museums. Read More
  • NGV’s KAWS Exhibit Draws Chinese Visitors and WeChat Traction

    The Melbourne institution is building strong connections with Chinese audiences, as demonstrated by its smart WeChat strategy. Read More