Search Results: mafengwo
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The New MoMA WeChat Strategy
MoMA reopened to the public on October 20, led by curator videos and deep dive posts its WeChat strategy is also undergoing a revolution. Read More -
Berlin & Beyond, German Cultural Hubs Lure China’s Travelers
Berlin benefited from the EU-China Tourism Year 2018, but equally important are the China-friendly experiences offered by a wide range of German cultural institutions. Read More -
How Chinese Millennials Use Weibo for Trip Planning
Weibo’s live-streaming and community building make it key for trip planning. Learn how Chinese millennials use Weibo and how destinations should respond. Read More -
Why DMOs Must Look Beyond Celebrity Endorsements
In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More -
Las Vegas Goes All In on Chinese Tourism
Las Vegas Conventions & Visitors Authority (LVCVA) has improved its China engagement by creating content for Chinese video platforms. Read More -
The Setouchi Triennale & The Demand for Site-Specific Cultural Events
The Setouchi Triennale 2019, which takes place in the Seto Inland Sea, is attracting large numbers of Chinese tourists searching for cultural experiences. Read More -
5 Steps To Attracting China’s Millennials To Your Museum
Chinese millennials are transforming every sector of the economy, from travel to retail. Here’s how to attract more to upcoming exhibitions. Read More -
How to Attract Self-Driving Chinese Tourists
Car rental, or self-driving tourism, is a growing trend in Chinese outbound tourism that offers significant opportunities for off-the-beaten track travels. Read More -
How to Attract Self-Driving Chinese Tourists
Here's what destinations and car rental companies need to know about Chinese tourists looking for an international road trip. Read More -
Barcelona Launches Mandarin App to Draw in Travel Shoppers
On March 19, the Catalan Tourist Board and La Roca Village co-announced the launch of a Mandarin-language app to guide Chinese tourists through Barcelona. Read More
