Search Results: kols
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Chinese Travel Marketing Can’t Do Without Short-Video Strategies
Dragon Trail Interactive's latest webinar offered pointers on how to optimize short-video campaigns to reach Chinese travelers. Read More -
How Tourism Stakeholders Can Effectively Leverage WeChat Channels
We break down Tencent’s latest feature and highlight how the travel sector can newly engage Chinese users through short-form content. Read More -
Inside Tourism Australia’s Campaign in 8D
The DMO shares how its innovative campaign helped keep it top of mind with Australia's second largest inbound market. Read More -
Jing Travel’s Top 10 Articles of 2020
As a close watcher of global travel, Jing Travel has spent the past year tracking how the market has reeled, then recovered its footing in the wake of the pandemic. Read More -
The Unstoppable Boom of Art Toys
China’s art toy industry is exploding, fueled by an increasing number of young adults jumping into the world of collectibles. Read More -
The Future of China’s KOL Industry
China’s KOL industry after COVID-19 will continue to evolve in China and in the West. However, KOL collaborations will remain an important marketing tool. Read More -
What Overseas Brands Can Learn from China’s Restart: Three Webinar Takeaways
China’s trillion dollar tourism industry is hitting pre-COVID-19 numbers. What was behind this remarkable recovery? Read More -
Decoded: China’s Livestreaming Platforms | Part Two
China's live streaming industry is booming. Here, JT breaks down the major live streaming platforms with ambitions in the cultural sphere. Read More -
WeChat Optimization for DMOs & Cultural Institutions
2020 has been an extremely difficult year for the tourism and cultural industries. But there’s no doubt it will rebound, and when it does, it could potentially be one of […] Read More -
Weibo Live Streams are Helping New Zealand Win China — Here’s How
China is New Zealand’s most valuable market, live streams from local influencers are helping it stay top of mind. Read More
