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NEW INC, Meta Open Arts, And 10 Artists Plumb The Possibilities Of The Next Web
The Meta initiative and cultural incubator have teamed up to back 10 projects that are surfacing "new models for a decentralized internet." Read More -
V&A Museum Lines Up China Tour For Its Bags: Inside Out Exhibition
Besides bolstering the museum's presence in China, the traveling exhibition taps the country's cultural appetite and luxury market. Read More -
Inside The Online Campaign Jointly Activated By UCCA And Douyin (And Maurizio Cattelan)
Last month, the museum and social media platform teamed up to spur audience interest in Cattelan's first exhibition in China. Read More -
The Winners Of Tmall’s Double 11 Festival? Museums’ Cultural Products
This year's shopping event saw 100 participating museums and sales of IP products growing by 400 percent year-on-year. Read More -
Nudes From The Collections Of Viennese Museums Land On OnlyFans
Vienna Tourist Board's entry onto the adult-friendly platform represents a savvy digital response to social media censorship. Read More -
The Israel Government Tourism Board’s Offline Activation That Offers Chinese Travelers “A Bite Of Israel”
The DMO's “Experience Now, Travel Later” campaign invites prospective travelers to interact with China's Jewish heritage. Read More -
Macau Is Open To Mainlanders. Its Newest Marketing Tool? Ctrip
The destination has launched itself on China's biggest online travel platform, offering users a one-stop shop for their travel needs. Read More -
Here’s How Users Engaged With Social Media (And Social Audio) In 2021
Pew's latest social media report offers pointers for museums looking to connect with young, socially engaged audiences. Read More -
Why China’s Hanfu Trend Won’t Cool Down
Young Chinese have elevated traditional Hanfu dress from a niche hobby to a consumer market of 400 million people. Read More -
Chinese Travel Marketing Can’t Do Without Short-Video Strategies
Dragon Trail Interactive's latest webinar offered pointers on how to optimize short-video campaigns to reach Chinese travelers. Read More