Search Results: DMOs
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San Francisco Shows Mafengwo and KOLs are Key for DMOs
By partnering with leading city attractions, SF Travel's fun and authentic short-videos were watched 2 million times on Mafengwo. Read More -
Why DMOs Must Look Beyond Celebrity Endorsements
In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More -
Travel Hacks: Politics Disrupts Canadian DMOs, New Airport Tech, and More Chinese Travel Trends
A round-up of the week's China-related travel news, including Ottawa Tourism suspending tourism campaigns in China, and new airport technology in Changsha. Read More -
The Mobile Game That Aims To Reconnect Chinese Tourists With Thailand’s Attractions
Sawadika Run, created by the Thailand Tourism Authority, allows players “to experience the destination virtually and immersively.” Read More -
The Israel Government Tourism Board’s Offline Activation That Offers Chinese Travelers “A Bite Of Israel”
The DMO's “Experience Now, Travel Later” campaign invites prospective travelers to interact with China's Jewish heritage. Read More -
Inside The European Travel Commission’s Europe Behind The Scenes Campaign
The three-month initiative saw some 30 destinations create livestream and short-video content — three DMOs tell us how they did it. Read More -
Differentiation And Localization: Lessons From Hainan’s Tourism Push
Jessica's Secret latest report on the Hainan traveler highlights key learnings about the new wants and priorities of Chinese tourists. Read More -
The Seychelles Tourism Board Campaign That’s Bringing The Island Around The World
"Around The World," launched at Shanghai's Changfeng Ocean World, will be co-hosted by five other international tourism boards. Read More -
Chinese Travel Marketing Can’t Do Without Short-Video Strategies
Dragon Trail Interactive's latest webinar offered pointers on how to optimize short-video campaigns to reach Chinese travelers. Read More -
Inside Tourism Australia’s Campaign in 8D
The DMO shares how its innovative campaign helped keep it top of mind with Australia's second largest inbound market. Read More
