Search Results: China digital marketing
-
What To Know About China’s Vaccine Passport
As China rolls out its International Travel Health Certificate, Jing Travel explores the implications for cross-border travel and tourism stakeholders. Read More -
Inside The Natural History Museum’s Successful Digital Pivot
“Being agile and flexible,” has been key to driving digital engagement, says Brad Irwin, the museum’s Head of Global Engagement. Read More -
5 Ways to Win at Brand Collaborations in China
At TONG and Jing Group's “Tracking the Trends for 2021” webinar, industry insiders pulled back the curtain on what creative crossovers entail. Read More -
Why China’s Culture of Brand Collaborations Matters
In “How Collaborations Are Defining Experiences in China," Jing Group and TONG will explore the game-changing power of brand partnerships. Read More -
How Collaborations Are Defining Experiences in China
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. While many brand pairings may […] Read More -
Why China’s Young Consumers Love Brand Collaborations
As more young consumers embrace Made in China, the culture of mega-collaborations between international brands and local partners is here to stay. Read More -
What Digital Urgency Means to the National Museum of Asian Art
The Smithsonian institution is accelerating its digital-first strategy in 2020 and recently joined a livestream ‘treasure hunt’ with 16 global museums. Read More -
The Future of China’s KOL Industry
China’s KOL industry after COVID-19 will continue to evolve in China and in the West. However, KOL collaborations will remain an important marketing tool. Read More -
What Arts Organizations Can Learn From China’s Livestreaming Trend
Jing Culture & Commerce, Fliggy, and The British Museum provide an in-depth exploration of livestreaming and its potential for museums, cultural institutions, and related organizations. Read More -
The Cultural Collaborations That Define China’s Top Water Bottler
Nongfu Spring made a giant splash on Hong Kong’s stock market, it’s cultural partnerships have been key to growth for two decades. Read More