• Inside the New MoMA WeChat Strategy

    MoMA reopened to the public on October 20, led by curator videos and deep dive posts its WeChat strategy is also undergoing a revolution. Read More
  • Florida DMO Deepens Digital Strategy with Chinese Website

    A well-designed China-friendly website should be the first step for DMOs and cultural attractions hoping to boost Chinese visitation. Read More
  • Milan Partners with WeChat to Connect with Chinese Travelers

    With 80 percent of China's millennials engaging with DMO WeChat accounts while on vacation, YesMilano's account will enhance Chinese experiences. Read More
  • Europe’s First Asia-Focused Art Fair

    As art-engagement, cultural tourism, and art collection booms in China, ASIA NOW is redefining the 21st century art fair.   Read More
  • The Art of Cultural Livestreaming

    Armed with a degree in Museum and Heritage Development, Huangdu Feixue is showing the potential of cultural livestreaming for museums around the world. Read More
  • Merlin Entertainments WeChat Mini Programs Show Bold Digital Focus

    For museums and cultural institutions with WeChat accounts, Mini Programs help overcome the language barrier and make payments convenient for Chinese visitors. Read More
  • California DMOs Campaign for Chinese FIT Travel

    Chinese FIT tourists visit an average of 2.5 cities on their U.S. travels, a tendency that encouraged San Francisco Travel and San Diego Tourism to collaborate. Read More
  • South Carolina Connects with FIT Chinese Travelers

    The Palmetto State has grown its inbound tourism numbers for six consecutive years and is increasingly looking to the Chinese market. Read More
  • How the New HOW Art Museum is Beating All Expectations with a New Museum Model

    The museum is the vision of real estate entrepreneur Zheng Hao and is quickly becoming one of Shanghai's most exciting spaces for international artists. Read More
  • V&A to Host Guo Pei’s First UK Show

    The Chinese couturier's show has been promoted on the museum's Weibo account, a move aimed at connecting with Chinese both traveling and at home. Read More