• High in Altitude, Low on Authenticity — National Gallery’s Shenzhen Pop-Up

    London's National Gallery continues its push to engage China's cultural sphere with an exhibition atop the city's tallest skyscraper. Read More
  • Kazakhstan Pitching China with KOL Campaigns

    The majority of the 120 million outbound Chinese tourists visit nearby Asian countries. Kazakhstan hopes to convince them to redirect attention northward. Read More
  • Chinese Tourists ‘Get Local’ with Auckland WeChat Mini Program 

    The number of tourists from China has increased at an average of 18 percent year-on-year from 2012. Auckland's latest effort is to digitize and localize engagement. Read More
  • Russian Museums Benefiting from Sino-Russia ‘Golden Moment’

    Beyond pipelines and bridges, Russia and China are growing closer through tourism with the northern neighbour set to receive 1.3 million Chinese visitors in 2019. Read More
  • The Jing Travel WeChat Index: November 2019

    The Jing Travel WeChat Index is a monthly roundup of how western museums and cultural institutions are performing on China’s foremost social media platform. Read More
  • Local Celebrities and Global Projections, How Airbnb is Courting Chinese Travelers

    Creating an exhibition at Beijing's UCCA, hiring beloved Chinese celebrities, and launching a documentary series with Tencent are some of the ways Airbnb is trying to capture China's home share market. Read More
  • Tencent’s Global Tourism Push Continues with WeChat Alliance

    WeChat is creating a network for DMOs to better connect and communicate with outbound Chinese cultural tourists. Read More
  • Dutch Connection, the Agency Bringing FIT Travelers into Museums

    An interview with Monique Knapen, co-founder of Amsterdam-based firm The China Connector. Read More
  • Miami Art Week’s Growing China Focus

    With an invigorated China-centric program, the Floridian city is positioning itself as a getaway for a generation travelers keen to experience art and culture events. Read More
  • Uffizi Galleries Partnering with Hong Kong for Exhibitions

    The Florentine museum has struck a first long-term partnership with a foreign institution, the move is some timely good news for Hong Kong's art scene. Read More