This story by Mark Lane originally appeared on The Moodie Davitt Report, our content share partner. 

Belgian chocolate specialist Neuhaus has partnered with Gebr. Heinemann to launch its first praline and coffee “food pairing ritual” in Asia.

The new collection–showcasing six pralines and two types of coffee from Brazil and Colombia–is available exclusively in selected Sweet Dreams by Heinemann shops at Hong Kong International Airport.

Neuhaus’ master chocolatiers have created two sets of pralines to be paired with coffee. Each is made up of three pralines to be matched with a single origin coffee from either Colombia or Brazil. Both the cocoa and coffee beans are from a single origin.

Sweet Dreams Heinemann

Sweet Dreams by Heinemann. Photo courtesy Hong Kong International Airport

The food pairing ritual involves eating the three pralines one after the other in a prescribed order together with coffee from the same region.

The Coffee & Pralines Collection is available in two versions. The Experience Box contains 36 pralines and two 100g packets of Brazil and Colombia single origin coffees–enough for 12 coffee and praline rituals. The Origin Box contains 24 pralines for eight rituals. They both contain a leaflet that provides full details about the production process and the “ideal’’ coffee ritual.

Neuhaus Chocolates Global Travel Retail Director Alexandra Bevernage said: “This first and exclusive launch in Asia of our unique coffee pairing collection underscores the importance of the region to Neuhaus. Heinemann is one of the most forward-looking companies in the region, making the collaboration with Neuhaus, who invented the Belgian praline, a natural fit.

“We are developing more exciting projects and will continue to work on building strong offerings in Asia so as to continue leading the premium chocolate category.’’

Of the new partnership, Heinemann Asia Pacific COO Johannes Sammann said: “We are very excited to partner with Neuhaus for this exclusive launch in Asia. The unique coffee pairing collection from Neuhaus is definitely the first of its kind and its launch in Asia through our Sweet Dreams by Heinemann stores at Hong Kong International Airport underscores how important Hong Kong is for the confectionery category.

“As we continue to grow this category in Hong Kong, we will be bringing many more of such exclusive launches.’’

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