Join Jing Travel and Chatly on Thursday, August 13 at 12:00 EST for a special webinar exploring WeChat touchpoints and successful engagement strategies across prominent museums and destinations. Reserve your spot here.
With more than a billion daily users, WeChat is an essential tool for museums and attractions striving to connect with China. But launching on WeChat is only the first step. To fully leverage this multifunctional digital tool, museums and attractions must understand their audiences and how touchpoints serve specific user needs.
In our discussion, representatives from The Art Institute of Chicago (AIC), The Museum of Modern Art (MoMA) and Destination DC will explain:
- How to fine-tune your WeChat account to better serve your audiences.
- How to optimize the first 48-hour journey to create the best user experience.
- How to use WeChat as a foundational platform, and connect it to other China-facing tools and resources.
The webinar accompanies the launch of our latest report, “WeChat Optimization for DMOs & Cultural Institutions”, produced alongside Chatly. By presenting key data points, detailed analysis and case studies, we hope to help China-engaged organizations fully utilize China’s most dynamic and multifunctional application.
