In a move that may entice Chinese outbound travelers to take an additional holiday before the Lunar New Year, Hotels.com has begun to offer special deals for Singles’ Day, the November 11 shopping holiday that was launched 10 years ago by e-commerce giant Alibaba to boost online sales.
The U.S.-based hotel booking site is offering up to 70 percent discounts on hotels booked before midnight mountain time on November 11. The travel dates for the discounts are valid until February 28, which means the hotel reservations can be used for travel during the Lunar New Year. The deals, however, exclude major hotel chains, including Hilton, Marriott, and Hyatt properties, among others, meaning the more affluent Chinese travelers may not partake in the shopping holiday on the platform.
Advertised deals include up to 40 percent off on bookings to Japan and 50 percent for those in Taiwan. The booking period for the coupons is only on November 11.
Singles’ Day started as an e-commerce shopping holiday 10 years ago by Alibaba, which saw $25 billion in sales during the holiday last year
The Singles’ Day deals also include an additional 20 percent coupon code on select hotels and even an 11-percent discount for bookings made through the Hotels.com app.
To access the deals, customers need to change their location to one of the Asian nations that the site caters to.
Hotels.com will face stiff competition for the holiday from China’s domestic travel sites. Alibaba, as the dominant player for holiday sales, will likely push customers to its online travel agency Fliggy. Meanwhile, China largest online travel agency Ctrip will offer many of its own deals. Other smaller travel industry players are also launching promotions. These include family-travel site Lvmama, Mafengwo, and Qyer.com, which has flight offers to South Korea through Asiana Airlines.