This story originally appeared on The Moodie Davitt Report, our content share partner. 

Airport Authority Hong Kong (AAHK) and JCDecaux have partnered to launch a new digital advertising platform on AAHK’s mobile app at Hong Kong International Airport (HKIA).

Passengers can download the app, called HKG My Flight, to access real-time flight information, navigate through the airport and access its free Wi-Fi.

Travelers’ phones will notify them of promotions and where to find samples at the airport.

A “splash” ad for beauty brand Shiseido will now appear when the app is opened. As customers using the app approach the duty-free zone at HKIA, their phones will receive notifications of nearby promotions. When shoppers enter their personal data into the app, they can redeem samples at Shiseido’s counters.

Digital advertising panels in the airport are now also embedded with QR codes so that passengers who do not use the app can access the website for the campaign.

HKG My Flight

HKG My Flight is also the gateway for users to enjoy the free Wi-Fi at Hong Kong International Airport.

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Shopping & Duty-Free, Travel Tech & Social Media