Airport Authority Hong Kong (AAHK) and JCDecaux have partnered to launch a new digital advertising platform on AAHK’s mobile app at Hong Kong International Airport (HKIA).
Passengers can download the app, called HKG My Flight, to access real-time flight information, navigate through the airport and access its free Wi-Fi.
A “splash” ad for beauty brand Shiseido will now appear when the app is opened. As customers using the app approach the duty-free zone at HKIA, their phones will receive notifications of nearby promotions. When shoppers enter their personal data into the app, they can redeem samples at Shiseido’s counters.
Digital advertising panels in the airport are now also embedded with QR codes so that passengers who do not use the app can access the website for the campaign.