The first half of 2020 has not spared brands. Neither did the recent social protests. The Black Lives Matter movement and imminent American elections have particularly forced brands to fist-wave, if not to take concrete actions.
In this intense context, brands have no choice but to redefine their roles and imagine new ways to engage with their younger and ‘woke’ GenZ consumers beyond traditional social media strategies.
In this webinar, we’ll be sharing some fresh & intriguing models that could push the creative envelope for brands that are willing to outstrip the needs of the now committed-consumer.
While our case studies will focus on the fashion, beauty, art, travel, wine & spirit industries, we warmly welcome any marketing professionals to join this ‘roller-coaster’ session where we’ll decipher:

• new influence
• new touchpoints
• new e-commerce
• new relationships