How to Grow Your Audience in a Crisis: Lessons from Chinese Cultural Institutions

How to Grow Your Audience in a Crisis: Lessons from Chinese Cultural Institutions

This report studies the digital strategies undertaken by Chinese museums during coronavirus.

In January 2020, China’s cultural sphere was disrupted in seismic and unprecedented ways. As COVID-19 becomes a pandemic, cultural institutions around the world face the same daunting reality of months without physical visitors.

 

By presenting key data points, notable case studies, and the insights of industry experts we hope to offer strategies and inspiration at this trying moment.

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