China had around 12 million winter sports enthusiasts in 2017. Most of them are beginners and many are unhappy with the quality of Chinese facilities. While bad for China's ski industry, it's good news for destinations like Japan and Switzerland.
The Chinese outbound market is diverse, and includes an ever growing number of older, wealthier travelers, including garden travelers. Reaching out to them requires creativity in both digital marketing and tour customization and planning.
Secoo, a Chinese luxury e-commerce platform, is vying a piece of China's luxury travel market with its expansion into lifestyle through a partnership with HNA Caissa Travel Group.
The Chinese government wants to make Hainan into a "tourism FTZ" in a move likely to upset tourism stakeholders in Hong Kong and Macau.
At the Boao Forum, Chinese President Xi Jinping promised to make substantial changes in key industries, to better facilitate Sino-American trade and investment. Still, a trade war still appears to be on the horizon.
China's cruise industry is on the decline in a big way, despite double digit growth in the past. Some are hoping that a new drama about life on a cruise ship can help popularize cruise travel, just as the film 'Lost in Thailand' did for the Thai tourism industry.
Regulators are introducing increased scrutiny of theme park developments throughout China as concerns over debt at the local government level are on the rise.
Anbang, Dalian Wanda, and HNA are seemingly reversing their overseas acquisitions and investments, marking the end of an era for Chinese involvement in the industry.
Travel to witness flowers in bloom has been a major draw for domestic Chinese tourists for some time. But there is also an increasing number of Chinese travelers going abroad to destinations like Japan and England to participate in flower tourism, and it's driven in large part by social media.
Chinese travel brands saw impressive growth last year, according to Brandz latest rankings of the top 100 Chinese brands. Much like last year, Ctrip...