Travel Tech & Social Media
Didi Simplifies Tourist Ride Hailing with Australia Expansion
Didi Chuxing has expanded its Australian offerings in the hopes of being the go-to transportation option for Chinese tourists while in the country. Read More
Travel Industry Should Shift from Marketing to Customer Service on Weibo
Chinese tourists have taken to popular microblogging platform Weibo to voice their complaints about poor travel experiences. Read More
How China’s Social Credit Systems Are Shaping Travel
China's social credit systems how, where, and if tourists can travel. These systems also police the behavior of both foreign and Chinese companies. Read More
Britain Turns to Tencent Mobile Game to Promote Tourism
VisitBritain has teamed up with Tencent to promote U.K. tourism through the Chinese tech compay's popular mobile game "QQ Speed." Read More
Celebrity Weddings as Destination (and Luxury) Marketing
The wedding of Tiffany Tang Yan and Luo Jin garnered significant viewership on Weibo, and could translate to a boost in Chinese tourism interest to Austria. Read More
Germany Leads with Social Media Push for Chinese Travelers
Germany has benefited from the increase in Chinese travelers thanks to the country's social media marketing efforts on WeChat and Weibo. Read More
SF MoMA’s Strategy to Lure Chinese Tourists to its Newest Exhibition
San Francisco Museum of Modern Art (SFMoMA) seeks to attract Chinese tourists with campaigns that include WeChat mini-programs and Mandarin-speaking guides. Read More
Alipay Deal Helps Australian Telecom Target Chinese Tourists
Australian telecom Vodafone has formed a partnership with Alipay to allow Chinese tourists to pay for mobile services through the popular Chinese app. Read More
How Travel Industry Players Are Using AR and VR to Drive Chinese Tourism
Tourism stakeholders are finally starting to implement AR and VR technology to create immersive promotional experiences for Chinese tourists. Read More
What’s Your Museum Avatar? Europe Launches First EU-China Virtual Reality Cultural Tourism Fair
The European Travel Commission is hoping its virtual travel fair will remain a major matchmaking hub, long after the EU-Chna Year of Tourism ends. Read More
