Travel Tech & Social Media

Germany has benefited from the increase in Chinese travelers thanks to the country's social media marketing efforts on WeChat and Weibo. Read More

San Francisco Museum of Modern Art (SFMoMA) seeks to attract Chinese tourists with campaigns that include WeChat mini-programs and Mandarin-speaking guides. Read More

Australian telecom Vodafone has formed a partnership with Alipay to allow Chinese tourists to pay for mobile services through the popular Chinese app. Read More

Tourism stakeholders are finally starting to implement AR and VR technology to create immersive promotional experiences for Chinese tourists. Read More

The European Travel Commission is hoping its virtual travel fair will remain a major matchmaking hub, long after the EU-Chna Year of Tourism ends. Read More

International travel brands increased their WeChat presence in the third quarter in an attempt to attract more Chinese tourists. But did their efforts work? Read More

Chinese OTA Mafengwo has been accused of hosting fake reviews on its site, but the company has countered that only a small number of reviews are fake. Read More

Travelex has launched a mini-program via WeChat that will allow Chinese travelers to the U.S. to purchase gift cards redeemable at retailers. Read More

China's largest online travel agency has teamed up with California frequent flyer-related content provider 30K to offer users detailed ticket booking info. Read More

Many travel agencies have sought to diversify their offerings with technology (e.g., WeChat mini-program, VR) innovation and customizable trips. Read More