Category
Destinations
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How Cultural Institutions and DMOs Should Navigate the Coronavirus
As the outbreak continues, handling the situation sensitively is increasingly vital. We spoke to numerous industry experts to learn their advice. Read More -
The Californian Museum Introducing Dynastic China to Locals
Blackhawk Museum's newest gallery, 'Into China', is a deep-dive through 5,000 years of Chinese history and an homage to Ken Behring, the late founder. Read More -
New Year Goals: U.S. DMOs Share Plans
The U.S. saw a 6.5 percent dip in Chinese tourists across 2019. DMOs are focused on changing fortunes. We asked four insiders to share thoughts on 2020. Read More -
From Nashville to Singapore, How Global Destinations Are Celebrating CNY 2020
Jing Travel’s weekly guide to stories providing insight into Chinese cultural travel. Read More -
Explainer: Subscription Accounts Vs. Service Accounts
WeChat is a key tool for cultural sites to communicate with potential Chinese visitors. Here, we breakdown the two types of official accounts. Read More -
Paris Airport Creating Fond Farewells with Chinese Tech
Having adopted Chinese payment systems in 2017, Paris’ Charles de Gaulle has created a playful WeChat Mini Program with duty free specials for travelers. Read More -
Northern Lights and Festive Zoos, How America’s DMOs Sell Winter to China
Last year, Ctrip reported a 400 percent increase in itinerates including winter activities. American DMOs are striving to capitalize on the trend. Read More -
Singapore Mini Program Fuses Leisure and Business Travel
Singapore saw a 7.8 percent increase in Chinese visitors this year. Its latest Mini Program taps into the intersection of business and leisure travel. Read More -
Kazakhstan Pitching China with KOL Campaigns
The majority of the 120 million outbound Chinese tourists visit nearby Asian countries. Kazakhstan hopes to convince them to redirect attention northward. Read More -
Chinese Tourists ‘Get Local’ with Auckland WeChat Mini Program
The number of tourists from China has increased at an average of 18 percent year-on-year from 2012. Auckland's latest effort is to digitize and localize engagement. Read More