Destinations

Since 2017, SFTA and Hylink have launched campaigns on WeChat and Weibo to attract more Chinese visitors. The award-winning programs exemplify how DMOs can engage with Chinese millennials in a playful and innovative way. Read More

During a press tour for "Avengers: Endgame," actor Chris Hemsworth spoke to media and influencers in China about tourism in Australia. Read More

Following the fire that devastated Paris' Notre-Dame cathedral Monday, French luxury groups LVMH and Kering pledged significant sums to rebuild. Read More

On April 1st, Visit Stockholm launched a WeChat mini-program in an effort to attract more independent Chinese travelers to the city. Read More

Mexico doesn't attract a large number of Chinese tourists, but it has noticed their interest in visiting cultural destinations. Read More

On March 19, the Catalan Tourist Board and La Roca Village co-announced the launch of a Mandarin-language app to guide Chinese tourists through Barcelona. Read More

South Africa introduced Huang Bo as its tourism ambassador to China and unveiled a "Sound Museum" of recordings by the actor during his trip to the nation. Read More

While it hasn't attracted large numbers of Chinese tourists, South America is a growing market that has seen Chinese arrivals surge recently. Read More

Chinese outbound travel to the EU increased in 2018 and is expected to continue on its upward trend this year, according to the European Travel Commission. Read More

With its new mini-program, Scotland is hoping to open up attractions across the country to Chinese tourists interested in the mystery and magic of Scotland. Read More