Ruonan Zheng

One of the biggest reasons Chinese travelers make fewer in-store purchases during their travels is that their transactions get declined, and there are three main culprits for this. Read More

San Francisco's Asian Art Museum has been utilizing WeChat to engage with and attract a growing number of Chinese tourists. Read More

Louis Vuitton attempts to elevate brand awareness and prestige among consumers through the company's rich history via a destination art exhibit. Read More

Luxury and travel veterans gathered at the Cross-Border Retail Growth Forum in New York to dicuss how to prepare for the changing Chinese outbound tourists. Read More

China is emphasizing the consumption power of its jetsetters, who are vital to overseas luxury brands, high-end retailers, and destinations. Read More

Many travel agencies have sought to diversify their offerings with technology (e.g., WeChat mini-program, VR) innovation and customizable trips. Read More

Three of the top ten companies that Chinese consumers believe provide the best brand experience are travel companies, according to a report by Jack Morton. Read More

It looks like affluent Chinese travelers' travel habits might not differ much from those of their Western counterparts. Read More

They’re an artful group whose alluring travel posts on social media offer aspirational value and are highly persuasive to consumers. Read More

Researchers and trend watchers have noticed a shift in shopping behavior, especially among a younger demographic who may not be quite as willing to splash their cash on high-end products as they once were thought to be. Read More