Ruonan Zheng

Many travel agencies have sought to diversify their offerings with technology (e.g., WeChat mini-program, VR) innovation and customizable trips. Read More

Three of the top ten companies that Chinese consumers believe provide the best brand experience are travel companies, according to a report by Jack Morton. Read More

It looks like affluent Chinese travelers' travel habits might not differ much from those of their Western counterparts. Read More

They’re an artful group whose alluring travel posts on social media offer aspirational value and are highly persuasive to consumers. Read More

Researchers and trend watchers have noticed a shift in shopping behavior, especially among a younger demographic who may not be quite as willing to splash their cash on high-end products as they once were thought to be. Read More

Weibo, Little Red Book and Douyin beat WeChat among travel influencers for their massive visual and searchable user-generated content. Read More

Travel experiences centering around experiencing Western high culture have grown increasingly popular in China, especially among affluent families.Travel experiences cent Read More

Secoo announced a strategic partnership with the Hainan government, revealing its ambition in connecting the dots between duty-free luxury retail and travel. Read More

China's "One Belt, One Road" initiative makes the Middle East more important to China than ever before, and Chinese luxury travelers are also increasingly lured to the region. Read More

Value Retail Founder and Chairman Scott Malkin discusses how to provide a compelling offline experience in an increasingly online world and why millennials are not yet the main focus of his business. Read More