Ruonan Zheng

Tencent has joined with numerous museums in China and abroad to offer a WeChat mini-program that can help guide Chinese tourists. Read More

The San Francisco Mumseum of Modern Art (SF MoMA) has turned to WeChat to enhance Chinese visitors' experience at the museum. Read More

The Museum of Modern Art (MoMA) launched an interactive Advent calendar on WeChat to entice Chinese users to purchase products from the Design Store. Read More

One of the biggest reasons Chinese travelers make fewer in-store purchases during their travels is that their transactions get declined, and there are three main culprits for this. Read More

San Francisco's Asian Art Museum has been utilizing WeChat to engage with and attract a growing number of Chinese tourists. Read More

Louis Vuitton attempts to elevate brand awareness and prestige among consumers through the company's rich history via a destination art exhibit. Read More

Luxury and travel veterans gathered at the Cross-Border Retail Growth Forum in New York to dicuss how to prepare for the changing Chinese outbound tourists. Read More

China is emphasizing the consumption power of its jetsetters, who are vital to overseas luxury brands, high-end retailers, and destinations. Read More

Many travel agencies have sought to diversify their offerings with technology (e.g., WeChat mini-program, VR) innovation and customizable trips. Read More

Three of the top ten companies that Chinese consumers believe provide the best brand experience are travel companies, according to a report by Jack Morton. Read More