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  • News

    Golden Week Data Shows Importance of Alipay for DMOs

    October 9, 2019  |   Share
    Alipay’s Golden Week campaign saw the technology giant court DMOs, retailers, and cultural hubs. Read More
  • Museum Trends

    The Jing Travel WeChat Index: September 2019

    October 7, 2019  |   Share
    Our monthly assessment of how western museums and cultural institutions are performing on WeChat. Read More
  • News

    The Met Goes Fox Hunting in China

    October 4, 2019  |   Share
    The New York museum has teamed up with popular Chinese website Zhihu, China's Quora, to launch a range of collaborative products. Read More
  • News

    Three L.A. Attractions Harnessing the Power of Golden Week

    October 2, 2019  |   Share
    Creating special promotions for key dates in the Chinese calendar is a great way to show cultural engagement with the world's largest travel market. Read More
  • News

    Beijing Daxing: Public Art in the World’s Biggest Airport

    October 2, 2019  |   Share
    The Central Academy of Fine Arts was tasked with installing art throughout the capital's second airport — it has not disappointed. Read More
  • News

    Think the Chinese Tour Group is Dead? Ctrip Data Says Otherwise

    September 26, 2019  |   Share
    Chinese tours made up 70 percent of Ctrip's European bookings H1 2019. These smaller and more culture-focused tours remain important for museums. Read More
  • News

    NGV’s KAWS Exhibit Draws Chinese Visitors and WeChat Traction

    September 24, 2019  |   Share
    The Melbourne institution is building strong connections with Chinese audiences, as demonstrated by its smart WeChat strategy. Read More
  • Travel Trends

    Want Greater WeChat Engagement? Comments are Gold

    September 13, 2019  |   Share
    Museums can boost engagement and grow their Chinese audience through the WeChat comments section, here's how. Read More
  • The Jing Museum Index

    The Jing Travel WeChat Index: August 2019

    September 9, 2019  |   Share
    Our monthly assessment of how western museums and cultural institutions are performing on WeChat. Read More
  • News

    Public Art Installation Encourages Positive Thinking and Engagement in Chicago’s Chinatown and Beyond 

    September 6, 2019  |   Share
    OUT OF SIGHT, Lawrence Weiner's reimagining of hopscotch, has been installed in three languages across six Chicago parks. Read More
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