Jing Travel
The Jing Travel WeChat Index: October 2019
Our monthly assessment of how western museums and cultural institutions are performing on WeChat. Read More
Merlin Entertainments WeChat Mini Programs Show Bold Digital Focus
For museums and cultural institutions with WeChat accounts, Mini Programs help overcome the language barrier and make payments convenient for Chinese visitors. Read More
V&A to Host Guo Pei’s First UK Show
The Chinese couturier's show has been promoted on the museum's Weibo account, a move aimed at connecting with Chinese both traveling and at home. Read More
Golden Week Data Shows Importance of Alipay for DMOs
Alipay’s Golden Week campaign saw the technology giant court DMOs, retailers, and cultural hubs. Read More-
The Jing Travel WeChat Index: September 2019
Our monthly assessment of how western museums and cultural institutions are performing on WeChat. Read More 
The Met Goes Fox Hunting in China
The New York museum has teamed up with popular Chinese website Zhihu, China's Quora, to launch a range of collaborative products. Read More
Three L.A. Attractions Harnessing the Power of Golden Week
Creating special promotions for key dates in the Chinese calendar is a great way to show cultural engagement with the world's largest travel market. Read More
Beijing Daxing: Public Art in the World’s Biggest Airport
The Central Academy of Fine Arts was tasked with installing art throughout the capital's second airport — it has not disappointed. Read More
Think the Chinese Tour Group is Dead? Ctrip Data Says Otherwise
Chinese tours made up 70 percent of Ctrip's European bookings H1 2019. These smaller and more culture-focused tours remain important for museums. Read More
NGV’s KAWS Exhibit Draws Chinese Visitors and WeChat Traction
The Melbourne institution is building strong connections with Chinese audiences, as demonstrated by its smart WeChat strategy. Read More
