Emily Zhang
Why DMOs Must Look Beyond Celebrity Endorsements
In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read MoreThe Setouchi Triennale & The Demand for Site-Specific Cultural Events
The Setouchi Triennale 2019, which takes place in the Seto Inland Sea, is attracting large numbers of Chinese tourists searching for cultural experiences. Read More