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Diana Cerqueira
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Hawaiian Cultural Institutions Go China-Smart to Counter Trade War
Having become the island's highest spenders in recent years, museums and attractions in Hawaii are rethinking their approach to Chinese travelers. Read More -
PromPeru Shows KOLs and Videos Win Chinese FITs (and Awards)
Peru won gold at the Chinese Tourist Welcome Awards. The success shows the value KOL creative content and working with China digital marketing experts. Read More -
Barcelona’s Gaudí Icons Reach Chinese Visitors Via WeChat
China is Spain's second largest source of tourists — after America — and many of its cultural institutions are getting increasingly China-smart. Read More -
San Diego Taps into Alipay and Fliggy to Grow Chinese Tourism
Against the backdrop of falling Chinese tourist numbers to the U.S., the southern Californian city has teamed up with two of China's biggest apps. Read More -
Hola to Ni Hao — Audio Guides Engage Chinese Travelers in Madrid
From the Mecca of bullfighting to a world famous opera house, cultural institutions in the Spanish capital have developed audio guide as a dynamic and cost-effective means of connecting with Chinese travelers. Read More -
Berlin & Beyond, German Cultural Hubs Lure China’s Travelers
Berlin benefited from the EU-China Tourism Year 2018, but equally important are the China-friendly experiences offered by a wide range of German cultural institutions. Read More -
Can Portugal Attract 1 Million Chinese Tourists Per Year?
Portugal attracted 13 million tourists in 2018 and made $41.1 billion in the process. Now, Europe's western most country has its sights set on China. Read More -
Sydney Botanic Garden Launches China-Friendly App And Tour
Royal Botanic Garden Sydney has installed 40 ‘smart-nodes’ throughout the 30 hectare space providing visitors with access to high-speed Wi-Fi. Read More -
Sydney Art Gallery Expanding Chinese Services
The Art Gallery of New South Wales provides a range of information to visitors in Chinese and supports these efforts with audio in Mandarin. Read More -
Rijksmuseum App Redesign Enhances Chinese Experience
The Rijksmuseum's smart digital strategy has led to the redesign of the museum's app. The Amsterdam attraction is now even more accessible to Chinese visitors. Read More