About Us

Jing Travel is the ultimate resource for cultural institutions looking to attract a larger slice of the Chinese outbound-travel market. Jing Travel’s mission, through its website, newsletters, videos, white papers, and events, is to help museum professionals and those in the cultural tourism industry identify opportunities to capitalize on this rapidly growing and lucrative travel segment.


Jing Travel Team

Peter Huang, Managing Editor

Richard Whiddington, Staff Writer

Diana Cerqueira, Director of Chinese Culture Content