Search Results: zhihu
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MFA Boston’s IP Set To Go Global In Its Partnership With Artistory
Following its partnership with Alfilo Brands, this latest deal will see the museum replicating its winning IP strategy globally. Read More -
Show Me The Monet: MFA Boston Debuts Livestream On Kuaishou
On International Museum Day, MFA's four-hour livestream, complete with a cultural product push, reached 8 million viewers on Kuaishou. Read More -
The Met Rolls Out Global Licensing Plan
The museum is licensing its intellectual property and will begin creating cross-over products — it's a path the museum has pursued in China since 2018. Read More -
VR Travel, Pre-Sale Deals, and Hotel Robots — Post-COVID Trends
As China cautiously emerges from lockdown, new priorities for travelers are forcing domestic tourism companies to adapt, international players should take note. Read More -
Ctrip Sees International Growth in Q3
With 40 percent of China's online travel market, the need to establish a presence on Ctrip is stronger than ever. Read More -
The Met Goes Fox Hunting In China
The New York museum has teamed up with popular Chinese website Zhihu, China's Quora, to launch a range of collaborative products. Read More -
The Setouchi Triennale & The Demand for Site-Specific Cultural Events
The Setouchi Triennale 2019, which takes place in the Seto Inland Sea, is attracting large numbers of Chinese tourists searching for cultural experiences. Read More -
China’s Next Hot Travel Market: Customized Luxury Tours
China's travel industry has been booming, but there is still a market segment that has significant room for growth: customized luxury tours. Read More
