Search Results: kol
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The Future of China’s KOL Industry
China’s KOL industry after COVID-19 will continue to evolve in China and in the West. However, KOL collaborations will remain an important marketing tool. Read More -
A Chinese KOL on Deep-Dive Tours, Mini Programs, and Holland’s Hidden Gems
Yan Song, a Chinese museum influencer, shares his views on Chinese outbound cultural tourism, Dutch museums, Mini Programs, and more. Read More -
Kazakhstan Pitching China with KOL Campaigns
The majority of the 120 million outbound Chinese tourists visit nearby Asian countries. Kazakhstan hopes to convince them to redirect attention northward. Read More -
PromPeru Shows KOLs and Videos Win Chinese FITs (and Awards)
Peru won gold at the Chinese Tourist Welcome Awards. The success shows the value KOL creative content and working with China digital marketing experts. Read More -
San Francisco Shows Mafengwo and KOLs are Key for DMOs
By partnering with leading city attractions, SF Travel's fun and authentic short-videos were watched 2 million times on Mafengwo. Read More -
Interview: Chinese Travel KOL Xiao Mo
An interview with Chinese travel KOL Xiao Mo about how she and her husband A-Hou use the different platforms to promote brands and destinations. Read More -
AI and Livestreaming Drove a ‘6.18 Shopping Festival’ Sales Surge
The first post-COVID "6.18 Shopping Festival" has sparked enthusiasm among Chinese consumers and merchants alike. Read More -
China’s “Black Mirror” GPT Clones Raise Global Concerns
While the GPT Clone Program is a significant advancement in AI technology, its potential global expansion could have unsettling consequences. Read More -
The NBA’s New Digital Path to Winning Over Young Chinese Fans
NFTs that can only be acquired through user interactions will encourage more Alipay users to explore the platform’s interest-based features. Read More -
Virtual Humans Steal the Show At China’s New Year’s Galas
Virtual humans had a notably enhanced and expanded role on the NYE countdown shows of multiple Chinese platforms. Read More